Бренд: White Trash For Cash

WTFC is an incarnation of a relaxed blend of cultures, styles, opinions and outlooks, of a modern, cosmopolitan way of life, the chic of a changing, ever integrating world free of borders, inhibitions and rules very much reflecting the point of view of its four founders.

WTFC positions itself as an underground venture primarily due to its refusal to participate in the cliché ridden, self-congratulatory world of fashion weeks, and promotion and advertising gimmicks and the demands on so many mass produced or mass marketed labels to clone themselves and stagnate due to commercial pressures. As part of the mainstream, a label forgets its basic principles. With an accent on  quantity it gets forced to (or allows itself) to abandon three core ideas so important to WTFC – quality, comfort, individuality.

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